| Proposal:
The Stutz Bearcat Route 66 Great Race is best
described as a European-style road rally conducted under sanctioned
rules. The automobiles will start at Oklahoma City, pass thru
Tulsa, Joplin, Springfield, St. Louis, and finish in
Chicago.
The automobiles competing will be the Stutz
Bearcats with maybe as many as 400 other antique automobiles entered
by private owners from across the country.
The proposed event will be custom tailored to
you company. Sponsorship events, especially automobile racing,
street rod exhibitions, antique automobile auctions, road rallies and air shows
have gained great popularity while providing sponsors exposure of
their products to live audiences and live media. Depending upon
the event, participants, and how they are staged, help sponsors get
the most exposure for their products.
The thousands of hours that have gone into
the planning of The Stutz Bearcat Route 66 Great Race have allowed the
originator to make it unique with massive free publicity which will
gain the attention of both the young and old. Everyone that has
come into contact with this promotion wants to somehow participate.
This particular event will add prestige to
the sponsor because of the ease in which publicity is
captivated.
Some of the ways a sponsor can benefit include the following:
- The race is played as a free publicity and
exposure event with each day ending with a press conference.
- It can include both young and old
participants and every city or town along the route, can be
involved.
- Leading up to the event can be a store
promotion with poster-type participation that can pay for itself
with the sale of posters, shirts, caps, etc.
- The road rally will cover a number of
major markets with populations over 15 Million:
- We will offer promotional services to the
major sponsors and allow each radio station and a local car dealer
to be a local sponsor.
- By trading to each radio station the
exclusive franchise for each station's market, the race will
become a 13 week radio promotion offering a substantial amount of
free publicity.
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